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Journalist's Desk

It forms an important element within the framework of every public relations activity. Only formal, significant and media-worthy information can achieve the desired success. In this sense, important differences between the economic, inland and local editorial departments must be observed. This also applies between the print and electronic media, between the daily press and the trade press. When considering the growing volume of information on offer, press work has concomitantly become more demanding and difficult, and the time involved to undertake successful measures is continually on the increase. Journalists are confronted with a deluge of events. If, for example, you want to organize a press event with some prospect of success, you have to be able to submit a genuine information offering and invite the right media representatives to the right place at the right time. The long-standing and practical journalistic activities of SW&P partners ensures that they are aware of the needs, demands and idioms of the media and that they can correspondingly advise their clients.

Path: Services \ Press Work
 
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Press Work
 
 
 
 
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