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Journalist's Desk

When did you last check whether the public image of your corporation is how you feel it should be? Many executives base their thinking on a public perception of their company that does not always square with reality. The rude awakening usually arrives when dealings with customers, banks, public authorities, or journalists force you to conclude that these perceive the company differently and therefore assess and position it differently than you yourself.

External communications is therefore a management task requiring focused implementation. Recent years have repeatedly shown that having the image of a respectable and successful corporation is one of the most important assets a company can have.

How do I communicate a new orientation or positioning? Build a positive image? Or surmount looming difficulties without any major loss of image? These are areas in which we have been providing successful consulting services to Swiss and international corporations for many years.

Path: Services \ Corporate Communications
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Corporate Communications
 
 
 
 
 
 
 
 
 
 
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